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Looks like Las Vegas is taking aim at its meetings offerings. The CVA has unveiled plans for a Las Vegas Global Business District, an overarching vision for the Las Vegas Convention Center and the surrounding area—and it includes a renovation of the center and an upgrade in technology.

The plans address three key findings that emerged from research and focus groups with clients and stakeholders. The first focuses on renovating the Las Vegas Convention Center and creating a convention district campus. This includes building additional exhibit space, meeting rooms and general session space; upgrading technology; adding new food and beverage outlets; and, creating a grand concourse connector with more lobby space. Outside the convention center, plans call for outdoor public and gathering spaces and various design elements to enhance the neighborhood and establish a cohesive business center district. This will be the first major expansion of the 54-year-old Las Vegas Convention Center in more than a decade.

The second area of focus creates an international business center by leveraging and expanding the World Trade Center designation. The designation provides the LVCVA with opportunities to market Las Vegas to business travelers around the globe under the World Trade Center brand.  By creating a dedicated World Trade Center facility, the LVCVA plans to expand international business opportunities and increase market share by attracting more meetings and conventions to the destination. In 2011, the Las Vegas Convention Center was designated as an official World Trade Center site through an agreement between the LVCVA and the Consumer Electronics Association.

The third key element creates a centralized transportation hub that will improve connectivity in the resort corridor and improve the overall customer experience. The LVCVA is working with local transportation stakeholders to define a long-term strategy to accommodate the movement of people as Las Vegas projects to host approximately 44 million annual visitors, and as many as seven million convention delegates over the next 10 years.


 


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    About Me

    Jessie States is the industry research expert at Meeting Professionals International. She's also an award-winning writer specializing in the topics of business, meetings and travel. She has earned honors from Suburban Newspapers of America, the Texas Press Association, APEX and the American Society of Business Publication Editors. Her writing has appeared in The Meeting ProfessionalOne+, the Texas Property Journal and Heart & Soul magazine.